'HEJ, I'M KLARA
Welcome to my little design universe. My journey took me from my hometown Tübingen to the University of arts in Pforzheim. With small stops in Berlin, Paris, Pennsylvania USA, I finished my Bachelor of Arts in Fashion January 2019 and worked as a Fashion Buyer and Retail Manager in Hamburg for two years afterwards. In August 2023, I successfully completed my Master's degree in Creative Communication and Brand Management. While completing my Master's degree, I have been working as a Retail Marketing Specialist at Porsche since May 2023.
'Experience
Seit Mai 2023
Specialist Retail Marketing
Porsche AG / Stuttgart
Accompanying international markets from the point of sale to the point of experience
Retail Marketing project management together with leading retail agencies and service providers
Development of creative concepts for vehicle launch campaigns at the point of sale worldwide
Brand collaborations for strategic target groups
Communication with global markets and trading associations
2019-2021
Fashion Buyer & Retail Manager
Studio LIV / Hamburg
Samsøe Samsøe, Skall Studio, Armed Angels, Rabens Saloner,
Embassy of Bricks and Logs, Mads Nørgaard, Knowledge Cotton Apparel
sourcing interesting and sustainable brands to feature
order placement, reorder, sales & season analysis
since 2021 - Social Media Coordinator
Instagram - Feedplanning, Content Creation, Storytelling
Managing Influencer inquiries
preparing outfits for Influencer Marketing
Outfit Styling for Instagram
from spring 2020 to winter 2020 - Onlineshop Manager
Concept & Shopdesign, Experience Design
writing informative advertising texts especially for fashion & accessoires
product/mood picture research, landingpage design
Project Management
Team Lead
Shop concept - LIV store Lüneburg
retail management, area management, buying
2019
Design Assistant
Boss Menswear Athleisure Jersey
responsible for Boss / Olympics Tokyo 2020
Polos, Sweater, Jersey Trousers
Special Capsules
Adobe Illustrator/ Ps / Research / Design
2018
Design Intern
Isabel Marant Etoile / Paris
Ps / Id / Research / Design / prototyping
embroidery design assistant
preparation of collection shootings as well as the production of Loreal x Isabel Marant
assistant at product/ collection shootings
preparation of the shooting pictures for style meetings with VOGUE
2017
Project management / Concept /Design
Handbag project / Pitti Uomo / Perret Schaad
2017
Project management / Concept /Design
furniture project in cooperation with Freifrau Hamburg
2017
Design Intern
Berlin
Design / prototyping / Ps / Id / Ai
project management for special cooperations
Styling for german actors from Berlin for events
2016
sportswear project
in cooperation with adidas
2014
Design Intern
Vienna
technical drawings / Design / prototyping
Styling
2015
Costume Intern
scenery / costume
assistant of the set designer and the atelier
'University Projects
2022
Industry Project
2nd semester
Project cooperation Master of Creative Communication and Brand Management x Mercedes benz.io for the Brand Mercedes AMG in the university module Brand Theory and Project Management in Brand Management.
'Education
2015-2019
University of applied Arts Pforzheim
Bachelor of Arts
Fashion
2021-2023
University of applied Sciences Pforzheim
Master of Arts
Creative Communications & Brand Management
'Scholarship
2018
support for my bachelor and master study
financial support for my research trip to the Amish in Pennsylvania
'Honors
1st place Design Factory
For the intensive examination of contents relevant to the founding of a company
Nomination for "La Biosthétique Prix de Mode" signed by Givenchy
for my Bachelor Collection "Umspringa" in the category "Style"
Finalist "Lucky Strike Award"
for my Bachelor Collection "Umspringa"
Shortlisted for a promotional award from "Wilhelm Lorch Stiftung"
for my Bachelor Collection "Umspringa"